Demand for translating, interpreting services is growing (U.S.)

Language has become big business in the world of business. The recession has only slowed its growth.

And as sales-hungry businesses increasingly turn to foreign markets for new customers, their need for help with new languages and cultures will mean more business. President Barack Obama’s pledge to double U.S. exports in five years will further expand the need.

“The more combines that are being sold, the more cars that are being sold, the more electronics, computers and the like — all this drives demand for more information in what we call local language,” said Don DePalma, founder of Common Sense Advisory.

His firm estimated that companies, individuals and governments globally will spend $26 billion this year to change their words — spoken and written — into the native tongues of their target audiences.


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