Google bundled translation into a service for exporters. The ads were the cheap part to translate; the checkout, the support and the keyword research are where campaigns fail.
Posts with tag.: export
US demand for translators and interpreters kept climbing through the recession, with global spending on language services estimated at $26 billion a year.
UK public sector cuts have wiped out state translation contracts, pushing language firms toward exporters chasing deals in China, India, Brazil and Russia.